This afternoon we launch just after 4 pm close to the city of Norwich and ascend to 3,000 feet the Norfolk Broads shimmer in the afternoon sun crossing the A11 passing over Hethersett Barford and Colton The busy market town of East Dereham comes into view as we fly gently on over the A47 still quite a lot of livestock on this route so we remain high as the views from the balloon basket are truly spectacular The wash is in clear view to our west and the north Norfolk coast is well defined with Holkham and Wells to our north We have been airborne for over an hour as we cross over the A1067 at Sparham and start our descent in open rural countryside landing the hot air balloon south of the village of Whitwell close to the town of Reepham